Pinterest Tag and cookie consent on Shopify
Pinterest Tag (Pinterest) is one of the most common trackers on Shopify. Here’s what it does, the data it collects, and how to check whether it fires before your visitors consent.
What is Pinterest Tag?
The Pinterest Tag measures conversions from Pinterest and powers advertising retargeting.
What data does Pinterest Tag collect?
Browsing and purchase events, plus an identifier (cookie `_pin_unauth`) for retargeting.
Why it needs consent
Pinterest Tag is a marketing/advertising tracker. In Europe, a non-essential tracker like this must only fire AFTER the visitor consents. If it loads or sets its cookie before, the very purpose of cookie banners isn’t being respected.
How it shows up
We detect Pinterest Tag via these network/cookie signals:
Does Pinterest Tag fire on YOUR store?
Our free scanner loads your storefront in a clean browser, without touching the cookie banner, and tells you in ~30 seconds which trackers fire before consent — and which app loads them.
Scan my store for freeHow to make it compliant
The fix is to actually block the tracker until the visitor consents (via your tag manager, theme, or a properly configured banner). We’re building the Shopify compliance assistant that pinpoints the responsible app and blocks trackers before consent — automatically.
We can help you fix it
Leave your email: we’ll reach out to see how to sort this on your store.
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Other trackers to know
Independent information page, not affiliated with Shopify or the vendors mentioned. Not legal advice.