Microsoft Clarity and cookie consent on Shopify
Microsoft Clarity (Microsoft) is one of the most common trackers on Shopify. Here’s what it does, the data it collects, and how to check whether it fires before your visitors consent.
What is Microsoft Clarity?
Microsoft Clarity is a free behavioural analytics tool: heatmaps and session recordings that show how visitors use the store.
What data does Microsoft Clarity collect?
Mouse movements, clicks, scrolling and session recordings, with identifiers (`_clck`, `_clsk`).
Why it needs consent
Microsoft Clarity is an analytics/measurement tracker. In Europe, even non-essential analytics needs consent before firing: it must wait for the visitor’s “yes”, which is what cookie banners are for.
How it shows up
We detect Microsoft Clarity via these network/cookie signals:
Does Microsoft Clarity fire on YOUR store?
Our free scanner loads your storefront in a clean browser, without touching the cookie banner, and tells you in ~30 seconds which trackers fire before consent — and which app loads them.
Scan my store for freeHow to make it compliant
The fix is to actually block the tracker until the visitor consents (via your tag manager, theme, or a properly configured banner). We’re building the Shopify compliance assistant that pinpoints the responsible app and blocks trackers before consent — automatically.
We can help you fix it
Leave your email: we’ll reach out to see how to sort this on your store.
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Other trackers to know
Independent information page, not affiliated with Shopify or the vendors mentioned. Not legal advice.